How LBS Sustainability IR increases conference engagment with climate action

About LBS


LBS Sustainability Investor Relations is a strategy-based investor relations consulting company with offices in Hong Kong, Shenzhen, and Singapore. LBS specializes in providing customized investor communications and outreach services, fostering relationships between clients and their stakeholders. They transform ESG commitments into tangible investment value.

LBS graphic.png

The challenge: enhancing post-event feedback

LBS needed to increase response rates to their event feedback surveys at their annual Sustainability Investing Forum. They wanted a solution that would:

  • Improve attendee engagement with post-event surveys
  • Align with their sustainability mission and values
  • Demonstrate their commitment to ESG principles
  • Create a tangible impact that resontes wtih stakeholders
  • The solution

    Embracing their motto, "Think Big and Act Small," LBS partnered with OneSeed to plant a tree for each completed Sustainability Investing Forum feeback survey:

    Attendees received a personalized experience with the trees planted for their action

    The initiative was promoted throughout the conference to generate awareness

    LBS integrated the tree planting impact story into their stakeholder communications

    為何成功

    The success of this initiative lay in its ability to blend audience feedback action with environmental action. By using the OneSeed tool, LBS turned routine event feeback into an impactful activity. The tree-planting incentive resonated with stakeholders, transforming their participation into a shared environmental mission.

    陳婷婷

    Founder and Managing Director, LBS Sustainability IR

    Now, more than ever, businesses are thinking about their effects on the planet and how they can start helping rather than hurting the environment. We are on a mission to help businesses achieve their sustainability goals and operate greener. Teaming up with OneSeed allowed our event attendees to participate in the act of planting a tree hands-free, seeing how easy it is to incorporate sustainability. We truly believe, together we can create a lasting green legacy for the future.

    Ready to inject sustainability into your business?

    Start creating meaningful environmental impact while achieving your business goals.

    參考

    為什麼走路很重要

    一旦可持續發展通過三重底線 (TBL)1 等概念進入主流意識,那些沒有考慮社會和環境問題的公司突然被發現在追趕,尋找簡單的途徑來展示可持續性,而不必做出徹底的改變。來自公眾和政府的壓力越來越大,要求企業減少其影響,這導致了漂綠2,這很容易誤導真正尋求環保公司的投資者和消費者。當漂綠行為被揭露時,會嚴重損害公司的品牌和底線。林木生可持續發展投資者關係認識到向客戶展示這一主題的價值,這是可持續投資的一個重要問題。

    1 三重底線:它是什麼以及為什麼它很重要

    2 漂綠:它是什麼以及如何避免它

    如何提高調查回復率

    根據福布斯2 的數據,典型的回應率為16-3%,10-20%被認為是一個好的結果率。提高數位活動回應率的 5 種方法是:

    1. 在整個活動期間推銷您的調查
    2. 活動結束後立即發送調查問卷
    3. 使用獎勵
    4. 有明確的號召性用語

    3 有人說客戶調查已經死了:他們錯了,這就是原因